1. Introduction

This Privacy Policy explains how Early Warning Index ("we", "us", "our") collects, uses, and protects your personal information when you use the Decision Latency Calculator.

2. Data We Collect

We collect the following information:

Email address: Required to access the calculator and receive results
Assessment responses: Your answers to the 10 calculator questions
Computed results: Decision Agility Score, Cost of Delay, risk flags, and recommendations
Language preference: Your chosen language (English or Danish)
UTM parameters: Marketing attribution data if present in the URL
Timestamp: Date and time of assessment completion
Cookies: For language preference and analytics (with your consent)

3. How We Use Your Data

We use your data for the following purposes:

Providing your personalized Decision Latency assessment results
Lead generation and business development (contacting investors, VCs, board members, SME leadership)
Improving our calculator methodology and user experience
Analytics and performance tracking (if you consent to cookies)
Compliance with legal obligations

4. Data Retention

We retain your data indefinitely unless you request deletion. This allows us to:

Provide you with access to your historical assessment results
Analyze trends and improve our methodology
Maintain our lead generation database

5. Your Rights (GDPR Compliance)

Under the General Data Protection Regulation (GDPR), you have the following rights:

Right to Access: Request a copy of your personal data
Right to Rectification: Request correction of inaccurate data
Right to Erasure: Request deletion of your data ("right to be forgotten")
Right to Restriction: Request limitation of data processing
Right to Data Portability: Request transfer of your data in a structured format
Right to Object: Object to processing of your data for direct marketing

To exercise any of these rights, please contact us at: [email protected]

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes:

Encryption of data in transit (HTTPS/TLS)
Secure database storage with access controls
Regular security audits and updates
Limited access to personal data (need-to-know basis)

7. Data Sharing

We do not sell, trade, or rent your personal data to third parties. We may share your data only in the following circumstances:

With your explicit consent
To comply with legal obligations (e.g., court orders, regulatory requirements)
With service providers who assist in operating our platform (e.g., hosting providers) under strict data processing agreements

8. Cookies

We use cookies to improve your experience. Cookies are small text files stored on your device. We use:

Essential cookies: Required for the website to function (language preference, session management)
Analytics cookies: Google Analytics 4 (only if you consent) to understand user behavior and improve our service

You can manage cookie preferences through our cookie consent banner or your browser settings.

9. Children's Privacy

Our service is not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Modified" date. Continued use of our service after changes constitutes acceptance of the updated policy.

Last Modified: December 29, 2025

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Early Warning Index

Email: [email protected]

Website: https://earlywarningindex.com